# Brightfield Solar Canonical page: https://www.buildwithcarlos.dev/projects/brightfield-solar/ A residential solar concept carried from campaign direction into a working, city-specific digital experience. Status: Technical challenge ยท Delivered October 8, 2026 Scope: Concept, visual direction, frontend and interactive implementation Date evidence: Delivered October 8, 2026. Completed technical challenge delivery, confirmed by Carlos. ## Context and challenge Brightfield Solar is a fictional brand created for a city landing-page technical challenge. Phoenix is the primary experience; two synthetic cities demonstrate how the same page adapts to different content and assumptions. Solar asks homeowners to connect several unfamiliar ideas: roof suitability, upfront cost, estimated savings and installation. The design task was to turn that complexity into a readable sequence and a concrete way to explore an estimate. ## Contributions and credits - Led: Campaign concept, product and visual direction, and final review. - Executed: Frontend and 3D implementation, estimate flow and downloadable estimate presentation. - Workflow: AI-assisted research organization, implementation and review, with Carlos responsible for decisions and validation. ## Decisions and delivery ### Connect the campaign to the product. The concept and visual direction established a residential, approachable frame. The delivered landing page connects that narrative to an estimate, installation steps and a clearly signposted next action. ### Make the estimate a sequence. The implementation moves from monthly bill to desired coverage and then to a summary. An illustrative house supports the experience, while a downloadable PDF lets the reader revisit the numbers. ### Make limits visible. The delivered project identifies its fictional assumptions and illustrative estimate. The contact interaction states that no request has been sent. The portfolio makes the challenge status equally explicit. ## Evidence - [Brightfield estimate interface with a solar-panel house and a side panel for monthly electricity bill, household profile and the next step.](https://www.buildwithcarlos.dev/images/brightfield-estimate.webp) 01 / Estimate flow, captured from the unmodified delivered source running locally. This is a real interface screenshot; the challenge data is fictional. [Source](https://github.com/CarlosHenriqueMkt/brightfield-solar/tree/56f58ae022bb9236db49f3a9277ea186832ff2b6) ## What this work shows This case shows the connection between campaign thinking and product implementation: a visual concept becomes more useful when the reader can act on it. It is a completed challenge, with no measured commercial conversion results. ## Evidence and attribution limits Fictional-brand technical challenge, not a commercial client engagement. Business figures, testimonials, crews and financial assumptions belong to the fictional brief. No campaign performance or customer research outcomes are claimed. ## Related links - [Live experience](https://brightfield-solar-three.vercel.app/city/phoenix-az) - [Source & delivery record](https://github.com/CarlosHenriqueMkt/brightfield-solar)