# Fallen Store Canonical page: https://www.buildwithcarlos.dev/projects/fallen-store/ Campaign strategy, base wireframes and scriptwriting for product launches. João Vitor produced the final visual design shown in the archive. Status: Product-launch campaigns · Historical team work Scope: Campaign strategy, base wireframes, scripts and copy; Moon Collection and Morcego LightPro team archives ## Context and challenge Fallen Store’s launches brought gaming equipment and apparel to an established community. The verified archive includes the Dota 2 Moon Collection and the Morcego LightPro headset landing page. The communication challenge is to give each product a clear reason to matter: the collection’s connection to a game and its community, or the headset’s benefits during play. Carlos contributed strategy, base wireframes, scripts and copy; João Vitor finalized the layouts. ## Contributions and credits - Strategy: Campaign strategy and launch planning with the Fallen Store team. - Wireframes: Base wireframes establishing the initial page structure, as confirmed by Carlos. - Writing: Scriptwriting and campaign copy for the linked launch pieces, including Moon Collection, LightPro and the Eco RGB video, as confirmed by Carlos. - Visual design: Visual design / final layouts: João Vitor. Carlos’s contribution was strategy, base wireframes, scripts and copy; final visual-design and frontend authorship are not claimed. ## Decisions and delivery ### Connect the collection to the community. The Moon Collection archive introduces the launch through affinity with Dota 2 and its players. The full page continues into collection discovery and community participation. This is evidence of the team’s campaign narrative, rather than proof of individual authorship for each line or layout. ### Move from the promise to the product. The LightPro page leads with lightness and follows with compatibility, comfort and audio features. The selected crops preserve that promise and one supporting benefit block. They show how campaign copy and product information work together in the team’s output. ## Evidence - [Original Moon Collection campaign header, with Fallen branding, a Portuguese community tagline, Dota 2 logo and models wearing the collection.](https://www.buildwithcarlos.dev/images/fallen-moon.webp) 01 / Moon Collection for Dota 2. Original campaign-page header. Visual design / final layouts: João Vitor; Carlos contributed strategy, base wireframes, scripts and copy. [Source](https://www.buildwithcarlos.dev/images/fallen-moon.webp) - [Original Morcego LightPro campaign hero with a gaming headset and Portuguese headline linking lightness with victory.](https://www.buildwithcarlos.dev/images/fallen-lightpro.webp) 02 / Morcego LightPro. Original campaign-page hero. Visual design / final layouts: João Vitor; Carlos contributed strategy, base wireframes, scripts and copy. [Source](https://www.buildwithcarlos.dev/images/fallen-lightpro.webp) - [LightPro campaign detail pairing a headset photograph with Portuguese copy about platform compatibility.](https://www.buildwithcarlos.dev/images/fallen-lightpro-detail.webp) 03 / LightPro benefit block. Visual design / final layouts: João Vitor. Static crop of the archived page; product specifications and offers are historical. [Source](https://www.buildwithcarlos.dev/images/fallen-lightpro-detail.webp) ## What this work shows This work brings the marketing background into the portfolio: connecting a product, its message and its launch. The contribution is strategy, base wireframes, scripts and copy within a team. The finished visuals document João Vitor’s final layouts on that foundation. ## Evidence and attribution limits João Vitor produced the final visual design. Carlos is credited for strategy, base wireframes, scriptwriting and campaign copy. Photographic, product-design and frontend authorship are not claimed. Specific copy lines are not independently attributed. These are historical campaign artifacts, with no measured sales or conversion claims. ## Related links - [João Vitor / final layout designer](https://www.behance.net/jvsn) - [Eco RGB video / scriptwriting](https://www.youtube.com/watch?v=3MuEilVZoe4)