All projects

02 / Landing-page layout / Platform review

Startup Programme

The entry point, and the review behind it.

Carlos designed the public website landing-page layout and reviewed the internal platform UI designed by Wallace Paulo.

CONTEXT

Landing-page design and platform approval · 2026

SCOPE

Public landing-page layout; review and approval of Wallace Paulo’s platform UI

Public landing-page layout by Carlos Henrique. Real desktop capture on October 9, 2026; cropped from the full page. Original Portuguese copy and orange brand colors retained. Capture date is not a delivery date.View full public-page capture
Carlos Henrique’s public Startup Program landing-page layout: B2B matchmaking headline with orange emphasis, creation and returning-account actions, and navigation.

Public landing-page layout by Carlos Henrique. Real desktop capture on October 9, 2026; cropped from the full page. Original Portuguese copy and orange brand colors retained. Capture date is not a delivery date.

Context & challenge

Startup Program is an innovation-network website and platform. Carlos’s visual-design contribution is limited to the public landing-page layout at app.saidopapel.com.br. Wallace Paulo designed the internal platform UI shown in the supplied historical references.

The public landing page introduces the platform and its participation paths. Carlos designed that landing-page layout and reviewed the platform screens; the internal onboarding and interface design belongs to Wallace Paulo.

My contribution

Designed
Only the layout of the public landing page at app.saidopapel.com.br, as specifically confirmed by Carlos.
Reviewed
Reviewed and approved the internal platform screens. Carlos did not design those layouts.
UI designer
Wallace Paulo designed all supplied internal platform screens, including the historical entry, sign-in and onboarding examples.

Decisions & delivery

01

Design the public introduction.

Carlos confirms authorship of the public landing-page layout. Its current hero introduces B2B matchmaking and separates creating an account from returning to an existing account.

02

Review the internal experience.

Carlos reviewed and approved the supplied internal screens. The specialty choices, progress indicators and availability states are Wallace Paulo’s UI design, not Carlos’s visual authorship.

03

Keep the evidence and credits distinct.

The supplied mobile entry mockup is a historical platform reference by Wallace Paulo. Similar brand colors and messaging do not establish that it is Carlos’s public landing page.

What this work shows

This case distinguishes creating the public landing-page layout from reviewing another designer’s platform UI. Carlos’s role in the internal screens was approval; Wallace Paulo’s visual authorship is explicit alongside each supplied example.

The first image is a real public landing-page capture from October 9, 2026, showing Carlos’s layout. The remaining images are historical internal platform mockups by Wallace Paulo, reviewed and approved by Carlos. No shared authorship of those screens, broader product-design ownership, measured outcome or exact delivery date is claimed.