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Identity, layout and development for a developer-talent brand, with historical Figma exports documenting the visual direction.
Identity, layout & development by Carlos
Identity and website · Circa 2025
Read the caseThe interface is only
the visible part.
I’m Carlos, a frontend and product engineer with a marketing background. I connect intent, interface decisions and implementation.
From idea to interface.
8 cases. Different kinds of ownership.
A clear account of my contribution.
Brightfield Solar
A residential solar concept carried from campaign direction into a working, city-specific digital experience.
Concept, visual direction & implementation
Technical challenge · Delivered October 8, 2026
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Startup Programme
Carlos designed the public website landing-page layout and reviewed the internal platform UI designed by Wallace Paulo.
Public landing-page design by Carlos
Landing-page design and platform approval · 2026
Read the caseOne identity. Two ways to explore.
Collaborative frontend patterns, reconstructed with a fictional identity and independent imagery.
Horizonte — Credit landing page
A people-first credit landing-page study with expressive variable typography, a warm photographic introduction and a complete question-and-answer flow.
Frontend reconstruction from collaborative design work
Horizonte — Multipage experience
A complete, people-first multipage interface study with clear navigation, generous typography and an independent ivory-and-violet identity.
Frontend reconstruction from collaborative design work
LBEE
UX decisions, a complete design system and frontend for an esports platform spanning registration through tournament play.
Esports platform · Collaborative product work
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RUDU CRM
Carlos designed the architecture, operating logic and implementation of a prospecting CRM. Visual UI by Wallace Paulo; commercial need and reference model from Leonardo Gomes.
Implemented CRM · Enrichment and discovery planned
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Fallen Store
Campaign strategy, base wireframes and scriptwriting for product launches. João Vitor produced the final visual design shown in the archive.
Product-launch campaigns · Historical team work
Read the caseMake the system before polishing the surface.
The interface becomes clearer when product intent, technical constraints and user movement are resolved together.
Frame
Clarify the problem, the audience and the decision the product needs to support.
Model
Turn flows, states and dependencies into a system that can be explained and maintained.
Design
Use hierarchy, interaction and visual language to make that system understandable.
Build
Implement the experience with the details, states and constraints that make it real.
A path through
words, systems
and software.
Marketing taught me to think about the message. Product work brought that thinking into the interface. Engineering lets me carry it through to a working experience.
Finding the story.
Copy for ordinary campaigns, reporting and video participation, alongside project management, at Universidade Candido Mendes. Ordinary campaign layouts were created by others. Strategy, base wireframes, scripts and copy with the Fallen Store team; João Vitor finalized the layouts.
Connecting the experience.
UX ownership, the full design system and frontend implementation at LBEE.
Bringing it to life.
Frontend and product engineering, with Brightfield Solar as a recent example of concept, visual direction and implementation in one delivered challenge.
Let’s make
something thoughtful.
For a conversation about product, interfaces or the thinking behind the work.
falacom.ocarlos@gmail.com