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12 / Asset-management website / Frontend reconstruction

Horizonte Asset Management

Make the reasoning readable.

I rebuilt a four-page frontend around questions, evidence and review, with three fictional fund sheets that open into detailed reading.

CONTEXT

Earlier implementation rebuilt for this portfolio

SCOPE

Four responsive routes with a decision diagram, three example sheets, illustrated work roles and downloadable editorial notes

Actual browser capture of the rebuilt home hero, with its final diagonal photo reveal. Captured from the integrated review preview.Source
Horizonte Asset Management home with light decision-led copy on a dark violet field and a diagonal architectural photo

Actual browser capture of the rebuilt home hero, with its final diagonal photo reveal. Captured from the integrated review preview.

Where this started

The source project separated its introduction, investment approach, fund details and institutional material. Keeping those four destinations lets this version move from a short opening to a much denser reading experience.

The central challenge was carrying the reader from an overview into detailed sheets without implying that the portfolio operates a financial business. Each action needed a useful destination and a plainly stated scope.

My part

Implemented
My contribution to the earlier project was frontend implementation and interaction development in collaboration with designers. Its original visual direction was a shared effort.
Reconstructed
For this version, I retained the page relationships and rebuilt the content around the Horizonte. identity, fictional image assets and a catalogue that demonstrates reading and navigation without offering investments.

Decisions

01

Keep four distinct reading tasks

The entry page introduces the questions. The strategy page follows the reasoning. The catalogue opens into full sheets, while the about page gathers work roles and editorial notes.

02

Describe tasks instead of credentials

Generated portraits accompany descriptions of research, analysis, review and communication. They illustrate how work can be organized without assigning biographies or qualifications to fictional people.

03

Use motion to introduce the hierarchy

The diagonal image reveal sets the opening rhythm. Later entries bring whole content groups into view; the persistent navigation remains available as the reader moves between sections.

04

Make the sample boundaries readable

Each named sheet explains its editorial purpose and links to its own note. Details remain available to inspect, but there are no transaction controls, performance records or real fund documents.

Looking back

The most useful continuity was the route from a question to its supporting detail. Preserving that route made room for a substantially different editorial voice without flattening the original frontend structure.

Project note
This portfolio rebuild draws on an earlier frontend I implemented with designers. The Horizonte. identity, generated people and images, and fictional written examples are adapted for this portfolio. The sheets and notes provide no financial service, investment recommendation or legally operative material. This account does not claim sole ownership of the original design, unverified outcomes or unsupported project dates.